PPRuNe Forums - View Single Post - Ryanair results
Thread: Ryanair results
View Single Post
Old 2nd Jun 2004, 19:48
  #20 (permalink)  
OneWorld22

Jolly Green Giant
 
Join Date: May 1999
Location: Dublin, Ireland
Posts: 586
Likes: 0
Received 0 Likes on 0 Posts
Ryanair and MOL will be long term survivors, make no mistake. why? Because they have the lowest cost base and are strategically focussed on cost leadership. All their activities in their value chain are geared to this, they are not trying to be all things to all men, they're not trying to offer low prices [b]and[b/] a quality service because they know any airline that goes down that route is doomed to failure.

In other words they are following what top business guru's like Harvards Michael Porter have come to realise that firms must pick one generic startegy, you either pick cost leadership or you differentiate your product by quality/service etc. You cannot pick both. Many companies across many industries have tried this and failed as they got eaten alive by firms committed to just one strategy and who geared all their resources to that end.

You can like it or not, Ryanair and more importantly their customers who love those cheap fares really don't give a damn what individuals like stanley37uk think!

This battle wil be won and lost in the market place and at the moment FR have the competitive advantage.
OneWorld22 is offline