MOL is basing his future predicitons on a risky assumption.
That being, that all customers care about is price. Ergo, as Ryanair is committed to offering the lowest prices (to the extent of destroying its yield in a fare ware), it will be the only survivor.
However, it could be argued that customers are becoming more focused on value rather than pure price, and that they are including onboard service, convenience, reliability and a host of other factors when they make their travel decision. This will benefit airlines such as BA who are IMHO offering the product with the most 'value' (i.e the best combination of price/service)...just look at the results.