Full marks "This is a crisis"!! It was indeed, and therefore the CAA issued a FODCOM on it, requiring UK operators to amend their ops manuals to require the use of strobe lights when on an active runway. The full text can be read here -
http://www.caa.co.uk/docs/33/FOD200114.PDF
Of course - as has already been pointed out - airmanship has to come into this somewhere.......
