When will it be acknowledged that the 'golden age' of flying is over and that airlines can only survive if operating costs are brought into line with what the punters actually pay?
5 years ago flying economy on a national carrier could be quite an expensive affair, but now the fares are getting lower and lower - and even BA claims to offer cheaper fares than Easyjet and Ryanair on certain routes!
What's the result for the company's staff? Blatantly obvious surely.............Lower fares WILL have to equate to lower crew operating costs and this is reflected in a general management attitude that is now proving unpopular with so many.
As stated, the 'golden age' is over as airline crews are now simply management targets whose costs need to be reduced as much as possible, who need to work their 'service staff' to the maximum and who need to pay as little as the airline can get away with!
I can just see one of the targets on BA's managements office walls....highlighted in red - "Pay them less, work them harder!"