Duo - Ducks
F***ed by the ducks - For those of you in the know - this was not about the operation. Sadly the inability to sell and market the brand in the begining with the cash available was the problem.
Product great - staff dedicated (mostly) - Idea and market position spot on - customer wanting to buy the product - Given time and money there would have been a new chapter written in UK aviation. Sadly some other b***er will now do it and clean up.
Lesson - Tell your customers what you are doing ! Good luck to all