what do you want from economy plus?
There have been a lot of threads recently about pax being generally disappointed with premium products. So, let's do our own market research and see what we really want. I'll start with the newest class, long-haul economy plus eg World Traveller Plus. This is what I want:
Seat width: same as economy
Seat pitch: good enough so I can use a laptop computer, even when seat in front is reclining. ie considerably better than most economy class.
Seat entertainment etc: entertainment same as economy. Socket for computer etc recharging. Internet would be nice.
Meal / drinks / goodies pak: same as economy
Lounge access: access to business lounge
Frequent Traveller points: same as economy
Price: Automatic entry when on full price economy class ticket. This might be considerably more than a reduced B-class ticket. Many clients specify econ class rather than give price ceiling.