Is the aircraft well-maintained? Suitable for real IMC flight? Suitable for airways flight? Can I take it away for an extended period? Any other benefits such as, for example, free or reduced price instruction whilst checking out on an aircraft that I intend to solo hire??? There are far too many variables to give a sensible answer.
Landing fees should always be included in the hourly price, IMHO - although I admit that there are some airfields where the logistics of this makes it difficult. To not include them discourages pilots from practicing circuits. The same applies to privately-owned aircraft - I would like to see landing fees included in hangar or permanent parking fees for based aircraft. (I know this is the case at White Waltham, I don't know how many other airfields do this.)
Although I agree with IO540's comments about distance, I would not put it very high on my priority list. I would rather drive an hour to a club with good, competent, likeable instructors and well-maintained aircraft, rather than travel for 10 minutes to be met by grumpy staff and permanently unserviceable aircraft.
FFF
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