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Old 18th Apr 2004, 20:52
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Memetic
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Join Date: Sep 2001
Location: Essex, UK
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There are 1000's of pages about search optimisation and web site promotion out there, I'll not try to compete, however here are a few ideas.

First build you site with well focussed content organised to be readable by humans - this will get you recommendations, and by far the most desirable thing. It will also lead to inbound links. If you provide a useful resource which serve a community it will get used - just look at this place.

Have a sensible structure for the site, refer the user back up to core sub menus to concentrate internal links.

Then focus on making the site machine readable for search engines. Change the title, description and keyword tags to reflect the individual content of pages as opposed to having generic ones for the whole site.

Request links from webmasters of relevant sites. Offer them a link back. But don't link back off of your main pages that can decrease page rank scores on Google, build a separate links page for out bound links.

Be consistent on the words you request as the link description, use terms that you know users would use to search for your site.
Do not join a link swap programme - you don't have control and the relevance is poor.

Add a signature text block to your emails and message board posts with a link to your site - where allowed by the board.

Get listed on DMOZ. (www.dmoz.org) read their FAQ on how to do that and don't take it personally if one of their volunteer editors takes month to list you or just rejects the site!

Get listed on Yahoo - pay for it if you want it done fast or your site is commercial.

Both Yahoo and DMOZ get used in various ways to build other indexes.

Get included in regional resources such as local council or business group sites.

Build an opt in user mailing list and use it to generate interaction and repeat visits.

Advertise in the real world in relevant places.

Don't believe there is one right way to promote a site!


Good luck.

Memetic.

Last edited by Memetic; 18th Apr 2004 at 21:08.
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