As an ex-british airways employee I think it looks fantastic! It once again will give british airways an 'edge' over some of it's competitors. People will once again 'want' to fly 'the world's favourite airline' If they also do a new ad-campaign to go with it to revamp the airlines image after the demise of concorde & dwindling passenger numbers to LCC's etc I think they'll once again get it right. Add some of that lovely opera music they play alot & you've got an airline to be even more proud of than before. Well done B.A.