However you deliver news about such route closures, someone is always going to find fault with it. The route has always produced high yield because of the high ticket prices for the business man/woman. Unfortunately, as with the Bergamo route which ended in January, the marketing department don't seem to realise that during the winter months popularity for such routes will decrease. Since the announcement of the JER-LCY route closure, the pax loads have increased. Not a coincidence, it's just that business always picks up around this time of year. And with more tower blocks being built at Canary Wharf (and hence the added business in the area), and with the tube being extended to LCY at the beginning of next year (I think), the route could only gain in popularity.
The BGY route last year (JER-SOU-BGY) always had really good loads during the summer months. Perhaps if during the quieter winter months it had been redcuded from a daily service to perhaps a twice-weekly service, the loads would have remained high enough to make a profit, and the route wouldn't have been dropped.
Not sure how the BHD-GLA/EDI routes will fair, but the SOU-EDI route seems to be doing quite well at the moment.
And as far as announcing route closures go, it would be even nicer if crew within the company (who actually operate the route) were informed before re-fuellers at said airports!