Snowflake has an absolutely appaling cost base.
They use a fleet of three Boeing 737-800 aircraft which are permanently available to them from SAS, and two MD-80 aircraft, as well as another aircraft being used from SAS at certain times of the week when required. The fleet is all on the SAS register, uses SAS flight & cabin crews where the only difference is on Snowflake you pay for your drink instead of recieving it free. The crewing & ground handling costs onboard snowflake are the same as when SAS operated the route.
If snowflake had been launched as a stand-alone subsidiary like Germanwings, perhaps their costs would have been lower?
I think there would be a huge benefit to have a low-cost airline from the Star Alliance instead of from three different companies in their respective regions in Europe. One large no-frills airline with the backing of three major airlines, would surely create a larger & more aggressive competitor than three small airlines. Pan-European branding & the flexibility of having the combined crews & aircraft type would surely bring about many benefits?