I'm all for FlyBE and it's strategy to deliver low-cost flights to the regions, but definately don't congratulate them for this truly awful piece of spin:
"FlyBE success leads to route closure"
"Since the launch of flyBE. in July 2002 as a low fares regional airline, the fortunes of the airline have been transformed. In the last financial year 2002/3 flyBE. recorded a small profit, a significant improvement on previous trading.
This was as a result of an aggressive marketing campaign coupled with low fares offerings. FlyBE. has recorded a fall in the average fare paid by passengers and as anticipated, this has been offset by huge increases in passenger numbers which have increased from 2.2 million to 4.1 million in the last eighteen months.
As a consequence flyBE. is under pressure to increase capacity on many routes, to provide more seats to meet a growing demand and its business model regarding fleet rationalization aims to have only two operating aircraft types in the fleet.
FlyBE. will therefore operate only Dash-8-400 aircraft and BAE146 jet aircraft in its fleet and smaller aircraft are being returned to the manufacturers.
As a result flyBE., the largest scheduled airline in the Channel Islands, today announces the withdrawal of the Jersey – London City route effective from 16th June 2004.
The decision to remove the Jersey-London City route was made following plans to replace the 37 seat Dash-200 series aircraft based at Jersey with the 78 seat Dash-400, in June 2004. The change in aircraft follows flyBE.’s continued and significant growth in the area, which has seen advanced bookings on Jersey routes up by 65% over the last year. Unfortunately, demand for the Jersey-London City route cannot support this increase in capacity......"
Err, sorry dear Customers, but because we're succesful, we can't fly this route anymore.
Sorry but this really takes trying to spin negative news a bit too far
