***Imminent disaster warning***
You can only incite 1.5 million people to travel a finite number of times, no matter how low your fares are. We are talking about a small catchment area here, on the extreme North Western fringe of the civilised world (despite what some of the posters on here think, the world does not revolve around the province of Ulster).
BFS-LGW will work but point-to-point into Europe has been tried before (from BFS) by cleverer operators than EZY and is doomed to failure.