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Thread: JET 2 expansion
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Old 14th Mar 2004, 06:35
  #31 (permalink)  
KAT TOO
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bmi are between a rock and a hard place on this one, they would love to start a CPH but SAS are blocking it as they fear it would hit their MAN yield, likewise FRA but Luffty won't have that either.

If JET2 decide to go CDG (and can get the slots?) then Bishop will go apeship and with three Fokkers in place, a baby operation could be up and running PDQ my bet is that they (baby) plan to do it anyway with W plans out their other base through LBA.

Regional is doing OK on thin routes with a high yield and as good a service as you can deliver with a barbie jet.

The marketing and start up cost in Jet2 is only part of the on going marketing costs that Jet2 must face if they are to grow brand awareness, its well known in this comnunity but other than the Leeds catchment area it a case of " Jet who?"

As for what they could sell? well the good will would be worth plenty even now, but if they can keep others out of LBA for a couple of years it could be worth an awfull lot of dosh, on the other hand if they were to face a price war with either baby or easy, then there would be red ink for all concerned and that might not play well with the Dart groups investors, after all its knowing when to get out where the smart money's made!