regional do seem a bit rudderless at LBA at the moment. EDI / GL A / CDG do well for them but they are vulnerable to future competition from Jet2 (espeically if Jet2 are sticking in more units to their LBA base). CDG is already suffering from cheaper alternatives elsewhere in the North. BRU is low on volumes but OK'ish on yields. On top of all of this CDG / ORK / JER have to contend with the cannibalisation effect of 'baby' services from MAN, EMA and MME. There have been numerous times when regional have taken out press advertising for their LBA services and baby have been advertising their own routes on the next page. Talk about brand confusion
Putting dedicated F100's onto EDI / GLA / CDG could be viewed as one way of buying some time and assessing how the market reacted to more capacity - perhaps as a forerunner to switching services over the baby. But as Flightrider rightly says, the lack of any
PR suggests the arrival of F100s is being driven by the accounting dept, not the marketing team.
Persisting with thin routes to ORK and JER seems pointless if your loco arm is going to offer cheaper alternatives from nearby airports and there appears to be no growth potential in BRU. The Embraers would be much more suited to FRA, DUS, MUC and CPH (a) because of the extra traffic that Star Alliance membership would generate and (b) they are less vulnerable to low-cost competition.
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