The JET2 concept is great, it works really well. It is even attracting passengers from places such as Darlington and Middlesbrough, Rochdale and Oldham dispite BMI Baby operating from Teesside and Manchester.
At face value its the same as all the other LOCOs but it appears to have some kind of attraction making it more appealing. Perhaps its the fact that most people see BMI Baby just as a re-branding ploy; same aircraft different colour and Easyjet doesn't do itself any favors with its TV programmes.
JET2 does appear to offer something different. I don't think that they are going to sell the brand to another leading company. I believe they are going to be around for some time although on a smaller scale to its counterparts, perhaps 4 UK bases maybe one in Europe.