JMCm
Ironical post
The bit about laughing into their coffee may be an observation from one who was there or yet more speculation from one who is not in the know.
However if Easy found the whole project so laughable and implausible as you claim why did they go to the vast expense of deliberately retaining aircraft that were ear marked for Now airlines?
Also you discredit the doyens at Easy by suggesting that they casually dismissed a proven fixed fare strategy as something of a joke. The above paragraph endorses the inaccuracy of your dis-beliefs.
Why don't you ask the financiers who disposed of Go just how desparate Easy was to monopolise their market position by paying more than handsomely for Go. Same goes for O' Leary as well.
I suspect that the disinformation that has been bandied on this thread has more to do with fear of competition from Now and adequately explains the start up set backs.