Cloud10 - so you prefer offering full service then. Great for longhaul but if you're in the short haul business make sure you don't end up in the dole queue - the writings on the wall.
Frankly sitting up the front a 737 is pretty much the same whether the folks down the back are having pepper steak or a cheese sandwich. The only things that really matter to us pilots is safety, pay, rosters, leave and job security.
Is it importtant to you to be able sit in your club and tell your associates that you fly for a full service carrier?