Charterguy
It might be desperation - or it might just be a very shrewd, and apparently successful, marketing tactic. 'Loss leaders' are used by all sorts of companys selling products and services to attract customers, who will then hopefully buy more money with same company in the future. If these people also tell all thair friends about the amazing deal thay got with company X, then what do you suppose all their friends do? It is not rocket science - it is what advertising and marketing are have to join them. BA, Lufthansa etc. are going to have to wise up and start winning back customers - not by complaining about unfair competition from the budgets - but by beating them at their own game. The customer wants unbeatable value for money, they want to feel safe and secure in the air, and they want hospitality and service commensurate with the fare they have paid. High fare - 5 star service with all the frills, low fare - you get a seat. It is not good enough just to deliver these things either - the customer has to believe that the airline is delivering these things. Ryanair and Easyjet are winning the hearts and minds of their customers - even if we do not like their methods. Let's all wake up and start winning not whingeing.
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That's torn it.