I don't want to jump on the folks who have just lost their job but ... I have to say that I thought this was not a good idea.
As far as I know, no one else has made a short/medium haul biz only carrier work. To do so on a route that ONLY had Lanseria as it's selling point, must be on thin ground.
When I was in the country a year ago, I looked at using them. No discount for weekend and only normal baggage allowance. As I was over for a long stay, I had some 35kgs I wanted to get on down to CPT. Had they have shown any inclination to get me onboard with my requirements, I might have tried to stay with them.
The route was in competition with three or four others, using either price or frequent flyer miles as the lure. Unless they had built many routes very quickly, or had deep pockets, this was always the probable outcome.