As most of the old timers on here know, I flew tours on Kauai for 7 years. This accident may seem different because it appears it was NOT weather related. It will be interesting to read what happened. The company is the only one that "advertises" with the words "thrill" that I know of, most other companies on the island try to avoid giving that impression.
With one exception, (in 2005 or 2006), all the MD 500 accidents have been mechanical, or pilot error. One clipped another 500 while filming, one had a TR failure, one had an engine bearing failure, one two years ago had engine failure and crash landed on Honopu beach right next to where this current one ended up, one crashed on a fire fighting mission---interesting read on that one, it was the company owners son, who only had a private pilot certificate.