Ryanair scraps VIP scheme after customers take too many cheap flights
Sat, 29 November 2025 at 6:00 am GMT
On Friday, the low-cost airline said it was ending its “Prime” membership programme after just eight months because a surge of bookings had led to €1.6m (£1.4m) of losses.
Under the plan, members could pay £79 a year and get monthly discounts of up to £60 off return flights, as well as free travel insurance and seat reservations.
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However, Ryanair said the trial programme had “cost more money than it generated” with subscription fees bringing in €4.4m but members receiving more than €6m in discounts.
The scheme will be closed to new members with immediate effect before shutting down completely next October.
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