TNF
I bet no more than a few % of GA magazine purchasers are regular internet users (other than pure email)
It would be impossible to make money.
PW
Are you suggesting that all of the GA magazines are of good quality?
I would say 10% is of good quality and worthy of a reader intelligent enough to pass the PPL exams; the rest is recycled articles about antique planes, recycled text from Trevor Thom, adverts (lots of those), recycled CAA Safety Sense leaflets, recycled AAIB crash reports. And the last three are already online.
I think there should be a single modern aviation magazine, with a clear objective to take GA forward (regardless of the WW1-WW2 PPL training syllabus and regardless of similar CAA attitudes to modernisation), and another one (or more) for the train spotters.