There is also the issue that some sites (reddit being one of them) have started to limit the amount of data they expose to google, due to the increase in people using google to search reddit to find useful information (searches such as "best 747 model site:reddit.com") in a way that only adds additional load but doesn't actually benefit the underlying community. So, the available relevant content that google has available to show you is reduced (because less is in their index) AND then you add the AI and advertising layers on top of that....