brabazon,
Fair point I simplified the LF thing too much, yes I appreciate that there can be a mix of seat prices, so with a 737 there's more scope to charge differing fares. Just the point that was made earlier in the thread, that a 'bigger' aircraft should be used, how big B747/B777? Still think the EMB wasnt a bad choice, if you can fill with proper prices.
The Brussles route, I'm not too sure of the LF, I heard, now only heard that the average LF was 27% over all routes, now could be total trash.
I would also highlight the fact that I never saw any ads either TV/Newspaper for Jet Magic, I did see just the one in the Irish times about a week before they went under. A number of people I spoke to in the Munster region had never heard of them! Which is poor form, considering there are limited European services out of Shannon, and a good 3 hour drive on average to Dublin from the Munster area.
Irishrover