As chairperson of the VAI, (formerly HAI), Fly Neighborly Working Group, there are many ways to help the situation.
1. Teach pilots to “fly neighborly”. There is a loud way and a quieter way to make an approach.
2. Teach businesses to handle the noise complaints in a proper fashion.
3. Show businesses how they can help the community accept the helicopter operators—this does involve school visits and the like.
Remember, the complainers are not going away—the sooner you embrace them, listen to them, (half the time that is all they want), and be honest with them in a professional manner the better.
There are many resources out there and available to operators and pilots. One might start here:
https://verticalavi.org/initiatives/fly-neighborly/
I will attempt to post more and answer questions, however may be otherwise engaged the next 2 weeks.