Boss - I'm sure he has the bus analogy in mind, with separate racking areas. And who's to say that a model which charges (say) £1 per kilo up to 25kg is a bad idea? Cue lots of pax wearing rather a lot of clothes...
I'm not a MOL fan particulatly, but before anyone else complains about low frills, just try going by peak time train - unreliable, overpriced, and I'm sure the rail safety record no longer compares well with flying.