I wouldnt normally pass comment in a thread like this, especially on an airline i dont work for, but as a bog standard line captain working for one of the low cost boys I do think bmi has got an identity problem.
Its certainly not a British Airways and its definately not a LoCo and unfortunately ay the mo there doesnt seem a market for something in the middle. BMI Baby is obviously an attempt to tap into the latter but is that an indication the rest isnt working.
It reads to me that until your management decides what it wants the business to be, there eye is definately not where you guys want it to be ie everything in this thread.
Its just my opinion as an outsider looking in