After speaking to a friend who is an bog standard Easyjet captain recently (14 years service, he's not a TRE/TRI/Trainer etc), I have realised that UK rotary salaries are TERRIBLE.
Rotary onshore twin/IFR/HEMS captains getting £80-£90k, I used to think that was good....
....until my friend tells me he's on almost £200k a year, for working about 210 days a year, and no night shifts, with a fixed roster etc. New 200 hr FOs start on £70k+
UK HEMS have only themselves to blame, they impose ridiculously high job candidate selection requirements, crap Ts&Cs, and they wonder why they struggle to get pilots.