There must come a point when the level of cash these people are burning on salaries for aircrew to fly and Ops departments to manage aircraft that they don't have - and there's no sign of coming either - becomes a major issue in their shareholder's eyes. As I said before, it's a very strange way to start an airline. Still no Operating Licence application in with the CAA either, which is unbelievable considering they've been going at this for over a year (publicly) now.
Rumblings of some management people who were part of the starting line-up also jumping ship already, which can't be helpful.