EMB135 vs EMB145
MarkD,
Surely the operating costs of both Embs are very similar, and given the 145 has 11 more seats, Jetmagic would have prefered filling those rather than a fleet of 135s.
The 135s were obviously essential for the LCY route, but without knowing much more than the population figures for ORK it must have been difficult to get serious load factors on thin routes with the 145s.
However if you do your marketing correctly, and understand that you have traffic waiting for you then its a different matter. From what I read it took them 2 years to get their business plan written, so surely in that time they could have done some decent work and gathered enough data to ensure bums on seats.
I believe they (or someone else) should look elsewhere in the UK to take their operating model, and they will probably make a real success from it.
HS