One of the directors is indeed active on this site BA318 - and the criticism is all taken in good humour I must say!
This isn't some outlandish attempt to create a new airline from scratch - at the moment the plan is very simply to begin presenting the name so that we can continue attracting industry professionals to steer the company further. There does remain some very focused regional demand which we believe can be filled, but if something does come of it, it will be a very long-term and small-scale venture. We are making moves, but nothing irreversible as yet. Expect to hear much the same in a subsequent press release.
The Flybe comments are well-received too, and rest assured that this isn't a Flybe MK3 and while the name will stay as it is currently, the logo almost certainly won't. Please do get in touch with me if anybody has any more to offer/add.