Originally Posted by
nomess
If you look at some of the data that is coming out on a monthly basis, you will find a large chunk of the demand isn’t new. Have a look at the Jan traffic from Brisbane, for comparable Bonza routes from its Gold and Sunny Coast bases. The traffic is actually going negative. Those who previously have commuted to Brisbane are taking the Bonza services. It might be an idea to focus some on the ground, local and digital marketing in some of the Brisbane Basin burbs. The regions can only give you so many passengers, which they are finding out with the likes of Mildura, Tamworth, Wellcamp and Rocky, the traffic is in the large metro areas, you just need to convince them to drive away from Brisbane.
Brisbane-Cairns -3.8%
Brisbane-Townsville -6.3%
Brisbane-Mackay -7.2%
Brisbane-Launceston -4.9%
Brisbane-Darwin -2.0%
Brisbane-Isa -2.9%
None of that is surprising, having previous knowledge of the Skytrans TWB-SYD (pre Qlink @ BWW), they could fill a Dash at less than $250. Above that price people would just drive to Brisbane.
That’s the advantage Brisbane (and to a lesser degree Melbourne, if Avalon was on the east side…) has over Sydney (for consumers), there’s real competition between airports for traffic if airlines offer competitive options.
It would be interesting to see the drop in SYD-BNE/MEL numbers once WSI opens.
Then we might see airport charges drop somewhat.