The thing is, us Northerners are canny, we know value for money and we can smell a rip off. I recently flew to Australia and back on SQ out of MAN. Great flights and on-board service. I looked at Premium Economy but it was twice the price of Y class. I didn't even bother looking at Business. Even on a long trip like mine the extra I would pay for the marginal benefit of a premium seat would buy me not just a lot of beer, but another whole holiday. Who in their right mind is going to do that? Airline X may lose out on my bum in their pointy end big seat, but airline Y gets my bum as well, on another flight. So everyone's a winner. Let the southerners pay lots more for their seats, I'll drink their health with a beer on the money I've saved. Savvy Northerners don't need a Clubhouse. There's Wetherspoons!