Originally Posted by
aviation_enthus
Bonza are deliberately targeting “new” demand. There’s going to be plenty of hits and misses. The MAX (or A320) is the right aircraft.
If you look at some of the data that is coming out on a monthly basis, you will find a large chunk of the demand isn’t new. Have a look at the Jan traffic from Brisbane, for comparable Bonza routes from its Gold and Sunny Coast bases. The traffic is actually going negative. Those who previously have commuted to Brisbane are taking the Bonza services. It might be an idea to focus some on the ground, local and digital marketing in some of the Brisbane Basin burbs. The regions can only give you so many passengers, which they are finding out with the likes of Mildura, Tamworth, Wellcamp and Rocky, the traffic is in the large metro areas, you just need to convince them to drive away from Brisbane.
Brisbane-Cairns -3.8%
Brisbane-Townsville -6.3%
Brisbane-Mackay -7.2%
Brisbane-Launceston -4.9%
Brisbane-Darwin -2.0%
Brisbane-Isa -2.9%