They are probably cannibalising their own markets. Operating Mildura to a one SEQ destination is one thing, but then to introduce a second SEQ destination, operating on the same days, is a tough ask.
They keep connecting the dots to some of these regional areas from other locations, but it’s likely just all too much for some of these regions.
Winter is coming, what do people want? They want Sydney and Melbourne to anything sun. Wouldn’t you go fishing where the fish are?