Originally Posted by
SWBKCB
Absolutely - the easy option.
But look at TOM - expanding elsewhere but not at CWL, RYR - expanding elsewhere but not at CWL. What does that tell you? Maybe there is somenthing more fundamentally wrong than the social media strategy etc. Local economy, small/restricted catchement area, etc
I don't think it's all down to the airports social media.
All airlines use social media really well, maybe CWL just isn't offering the same deals as other airports.