Originally Posted by
TOM100
Exactly, so already, a couple of areas identified that management can do to influence outcomes. Not saying Cardiff not attempting to do any of these things but obviously they’re not proving to be very good at it.
Not saying there are not challenges (access, location, competition etc) but they were all there with 2m plus pax through the doors. Yes, the world has changed and so that means the approach needs to change too. We should be seeing higher numbers than in 1994 - period.
Youre comparing to a time when there were far more airlines around. When CWL had Bmibaby as a base, they no longer exist. Flybe gone, Thomas Cook gone, go further back and recall all the tour operators that would have filled aircraft to all sorts of Med destinations and beyond without even having to base an aircraft. All gone!
Whilst the overall market has grown, it’s done so with fewer airlines who pool their resources at a limited number of airports to maximise profit and minimise overheads as much as possible. CWL is as much a victim of this as many other regional airports whose location doesn’t lend itself to volume so much as the competition.
I don’t know what you expect ‘management’ to do about this? They’re clearly trying, as evidenced by the recent Wizzair base that lasted all of 5 minutes, and Flybe before that with their loss leading e-jet operation.
Jet2 went in to Bournemouth because it’s the last unserved part of the U.K. and they can’t get in to LGW in any sizeable way. You cannot compare the plight of CWL with the success of LPL and BOH. Don’t forget that SOU has lost out to the news too…