Originally Posted by
SWBKCB
Absolutely - the easy option.
But look at TOM - expanding elsewhere but not at CWL, RYR - expanding elsewhere but not at CWL. What does that tell you? Maybe there is somenthing more fundamentally wrong than the social media strategy etc. Local economy, small/restricted catchement area, etc
Small restricted catchment area - same for some other regional airports (who see growth) and the area is larger now than when the airport handled 2m plus pax a year.
Local economy - ditto above (not saying CWL will ever be on a scale of the neighbour) and again, more businesses, financial services etc in the area than 10 years ago.
Something is wrong that the airport is going backwards in terms of pax numbers. Last years pax numbers were lower than 30 years ago
The local economy is in far better shape than in 1994 -Welsh GDP significantly higher, however you spin it; airline bad luck, competition, local economy, it should be doing better. Any other failing business (or at least underperforming);shareholders would be asking serious questions of the management - that’s their job.