Originally Posted by
caaardiff
Social Media is a free platform to advertise, and CWL should also be investing in other marketing. It's not just down to Airlines to market their flights.
Sorry to be pedantic. Social media is certainly not free to advertise. It may be free to reach up to 20% of your followers. (Cardiff Airport has around 35,000 followers) So a post may be seen by up to 7,000 of people who are already interested.
To reach "new people" on Facebook and Instagram you need to spend on advertising. This can be remarkably low cost but it still needs objectives, a plan and a budget. I'm afraid that a few random posts won't cut it.