Using expensive (presumably) jets and selling cheap was always a recipe for disaster, especially on unproven routes such as Brussels and Liverpool. Pity to see them go but I doubt that any of their realtively successful route(s) will be vacant for long - the phoneline between Galway and ATR is probably busy right now! Aer Arran got their Cork positioning right - gradual build and realistic expectation of what they can sell for - Jetmagic didn't. Welcome to de real world!