A lack of strategy maybe, but that would seem to be positively hare brained!
The article specifically claims flights to Asia, which makes even less sense.
Actually I just checked out flight times from Edinburgh to Tokyo and the WestJet offering (via Calgary) is no longer or costlier than many of the more obvious alternatives due to the current war and Russia overflight ban. But I agree. I'm not sure the Scotland to Asia market would be the market to target.