Possibly the dumbest effing idea I've ever heard, apart from one of the Chinese airlines saying they were going to have people standing so they could cram more in. But hey it is "Virgin on the ridiculous" so I shouldn't be surprised. I like the "if you don't want to be near a pet you'll be able to book a seat away from them" which I read as "you'll be able to book and pay", just another money grab