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Old 12th Mar 2024, 15:17
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Skipness One Foxtrot
 
Join Date: Dec 2011
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Originally Posted by vectisman
I wonder if BA Euroflyer are really that free to try additional cities from Gatwick without mainline worrying about impact on their services from LHR.
They also need to be mindful of their impact on LCY, the domestics from LGW were removed but point to point connectivity was kept out of LCY. Now even CFE are having to densify the Embraers to survive as most sensible companies offer hybrid working and so less need for business travel to a glass tower in East London. If they let BA Euroflyer off the leash and funded some growth, they'd impact LCY negatively as well as boosting LGW. I note Tom Stoddard is running both LCY and LGW operations, hence for BA it's LHR and "the rest". It's a tricky balance! It's the same dilemma Barbara Cassani faced at Go-Fly, , she could really have built a successful business FOR BA if they'd been less concerned about the impact on an existing short haul model that wasn't growing and subsequently almost collapsed.

Compare easyJet's ability to grow STN/LTN/LGW in parallel with the same thought process, BA can't do this as a critical mass of traffic MUST use LHR to feed long haul and so they must prioritise accordingly.

Last edited by Skipness One Foxtrot; 12th Mar 2024 at 15:31.
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