Originally Posted by
Ken Borough
This is straight out of the Michael O’Leary Book of Stunts! Dream up a crazy idea, drop it on an unsuspecting media and public and then sit back and enjoy the brand publicity - it’s a squillion times cheaper than advertising.
In watched a guest lecture and Q&A session with Michael O'Leary as the guest speaker a few months ago, it's somewhere on YouTube.
Very entertaining. He was asked at one point "Mr O'Leary, can you tell us about your advice for inspiring your team at Ryanair to keep going and do the right thing, and how you influence people".
O'Leary's response: "I find fear works best."
Then after the chorus of laughter "Torture them and frighten the **** out of them, works every time."