Originally Posted by
OzzyOzBorn
Why would the market NOT want to know the actual number? It's actually easier as well as more informative to write the actual number (nine characters including two commas) than a sentence of waffle quoting a number rounded to the nearest 100,000. Just include the facts. The readers can cope.
I think you credit your average Reach Group local newspaper journalist with rather more brain cells than they actually possess, and that is the level at which they are likely targeting the release. I'm sure that if a specialist travel or aviation journalist asked the press office they would gladly give them the precise figure.