Originally Posted by
LGS6753
From
Travelmole:
https://www.travelmole.com/news/ryan...hvby5jby51aw==
It seems to me that Ryanair is trying to regularise its relationships with OTAs to increase business, and minimise the inconvenience/cost of unregulated access to bookings. Sounds like a good strategy.
They totally underestimated the role of OTA's on their business and this is a back tracking exercise after all their raging about how bad OTAs are
Last edited by SealinkBF; 28th Feb 2024 at 14:39.