They’re a commercial organisation selling ride-share slots, not a TV station - if NASA want video they’ll have to pay.
IM are building a lunar comms satellite network as well as lunar landers, rovers and hoppers as well as delivery to lunar orbit.
Big player with little visibility just because they use SpaceX instead of building their own rockets.
https://www.intuitivemachines.com/lunar-access-services
https://spaceref.com/press-release/n...loads-in-2024/