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And Flybe 3.0? It's beginning to shape up as though Flybe 3.0 is very much in the making, although with a different name (not as green as it sounds) and a different aircraft type (ATR72). It has all the hallmarks of an airline trying to find a gap in the market in need of filling, and the chances of that being profitable are next to nil, from all I can see.
Only mention of a route so far on the web I could see was Edinburgh - Southampton - Edinburgh, unless anybody else found anything different.