What's the main earning season for TUI, the summer. So this now opens increases throughout the year. I have friends who work in TUI shops, so this is going to give them more business in store. With increasing loads can push Ryanair to lay on more rotations.
There's a lot of people who think come on lets book a weekend/ week away on a whim. Now this makes it easier to drop into a shop and book everything in one go.
Can see this partnership catching a few in the companies off guard as to how popular it is going to be.